When you have a business online, it’s safe to say that a lot is riding on your eCommerce store. If your eCommerce website doesn’t rank in search engines, your chances of drawing in customers are very slim – and you won’t be able to make as much as you want to.
What is Ecommerce SEO
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
Some, best practice for ecommerce SEO
Set up efficient keywords
Finding the right keywords in the key to rank your ecommerce website. Take the time to do some in – depth keyword researches to pick the ones that suit your activity. Long- tail keywords can really help you rank high on specific niches where you competitors are not already. Those keywords can really attract the kind of traffic you are looking for and increase your conversion rate.
Site structure
The structural element of the website & the links to each other affect the optimization process. The search engines are going through a link structure for finding & indexing pages. A well–structured page & sub – page will get easily found over the web.
Optimize Product Pages
Simply copying and pasting product descriptions from competitors or manufacturers is not enough product descriptions and product pages are truly a vital part to your success. Make your product descriptions stand out in a creative and unique ways by
- Sticking to your branding
- Minimizing use of jargon and keeping your description easy to read/scan
- Utilizing bullet points to distinguish particular features/benefits
- Speaking to the buyer persona throughout your copy
Use HTTPS
HTTPS, which stand for hypertext transfer protocol secure, is the secure version of HTTP, the main protocol used to exchange data between the user’s browser and store’s server. HTTPS fosters a safe environment for financial transactions, communications and data submissions.
Avoid duplicate content
Duplicate content can seriously be an enemy when it comes to ecommerce website. Ecommerce websites particularly meet this issue because they deal with a lot of product descriptions. And these descriptions are often given by a seller – seller which can distributes those products to different websites.
Set up Ecommerce tracking
Having an analytics tool to track site traffic and user navigation will help you better understand how people interact with your site. If you are using Google Analytics then consider enabling. Ecommerce reports and adding the necessary code to your site to complete the set-up. These reports will give you metrics for transactions, revenue, conversion rate, average order value, and more.
