People generally visit YouTube Because they want to be entertained or learn something new from the videos, they watch this explains the incredible popularity of all those Super Bowl videos you see passed around you Facebook feed in the days and weeks after the game. Aside from all the animal videos which seem to dominate the platform. however, there is a plenty of space for brands and video SEO techniques. YouTube has a incredibly large audience over a billion users or 1/7th of the world’s population. This means videos on the site are an opportunity to introduce new people to a brand, increasing brand awareness and building an audience of interested potential customers. Accomplishing that requires a good strategy for YouTube SEO.
Select a great keyword
You need to select the right keyword or phrase for your video. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in the captions and transcripts. That’s a win-win for SEO.
Keywords and keyword phrases should correspond with
- whatever describes your video accurately and
- The words and phrases that users enter in search engines to find content like yours.
Put some effort in improving social signal
This can be done by marketing the video on social networks and driving engagements on the post. For this, you need to be quite active on social media networks.
Optimize your YouTube video description
One of the most important ranking factors for YouTube SEO is making sure you have a solid, optimized video description. Whenever you change or update any YouTube video element- which includes video descriptions, subtitles and closed captions, and video thumbnails- YouTube will revaluate the video. This can be good or bad… so it is important you get it right the first time!
YouTube recommends that you put your most important keywords in the first couple of sentences of your description- and that your description should be no longer than 200 words.
Ask people to leave comments
If your videos get a lot of comments, that tells YouTube your videos are popular.
Just like Google, YouTube prioritizes content that’s popular. Comments are one of the metrics YouTube uses to decide what people like the most. It is a good idea to end your video with a question to get our discussion started.
The thumbnail
The thumbnail is the only image that gives people a sense of what they are about to invest their time in watching. If it looks unprofessional or boring, people are not going to consider it a good use of time.
Encourage people to subscribe
Subscribing is a big deal on YouTube. It’s one of the factors YouTube’s algorithms use of rank videos. Liking or commenting on a video is the one-time auction, but subscribing means that people will see you content on regular basis.
